I want to share some tips and tools for speeding up your blog, all of which are proven and used by some of the fastest and most scalable blogs and sites on the web. These tips and tools do not represent all the resources out there, but they are some of the most important tips and tools that I would suggest to an individual or company seeking to optimize their load times.
Check Your Page Load Time
One of the biggest mistakes I see on blogs and websites alike is that often times web designers are not making a good effort to optimize logos and images used not only in a theme or layout but also in the blog posts themselves. On WordPress, there is a nice plugin called WP Smush.it which will optimize JPEG’s, PNG’s and GIF’s. Drupal has a module called Imagecache Smush.it which does the same.
If you’re using a platform other than WordPress or Drupal, then consider using Yahoo’s Smush.it website to optimize your images manually before uploading them.
Content Delivery Network
Ditch Shared Hosting
Despite what shared hosting companies want you to believe, shared hosting is really about overselling and maximizing profit which in turn means a higher potential for downtime and resource starved servers that perform poorly which in turn affects your page load times. There are so many hosting providers out there that provide amazing VPS, Dedicated, Cloud and Managed services and regardless of who you pick. If you are serious about performance and speed, then you need to ditch shared hosting today. Some of my favorite Cloud/Managed providers are WPEngine, AISO.net and DreamHost
Do Cache and Minify
Optimize Your Database
If you use WordPress or Drupal, there are plugins you can use to optimize your database which will help you easily remove post revisions, spam comments and other data that is unneeded but sitting in your database and making queries a little longer.
There really is so many things you can do to improve your blogs performance and I hope that some of the tips and resources I have shared will be used by you to make your site faster. A fast loading site is not just for convenience but also plays a role in how search engines rank your site, and in the case of eCommerce, studies show that every 4 seconds of wait in a total transaction that 30% to 40% of consumers bail out and do not make a purchase.
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