There has been a lot of sensational writing by a number of media outlets over the last 24 hours in reaction to a post by Darren Herman who is VP of Content Services. Lots of people have been asking me whether there will be ads in Firefox and pointing out these articles that have sprung up everywhere.
So first I want to look at the Merriam Webster definition of an Advertisement:
noun \ˌad-vər-ˈtīz-mənt; əd-ˈvər-təz-mənt, -tə-smənt\
: something (such as a short film or a written notice) that is shown or presented to the public to help sell a product or to make an announcement
: a person or thing that shows how good or effective something is
: the act or process of advertising
Great, now that we have the definition it looks like the fact that Mozilla announces to users their rights and asks about what data choices they make alone meet the criteria of an advertisement. The question is: does the average user consider that an advertisement or a useful bit of content that Mozilla is trying to share? Next, lets look at the fact that Firefox uses Google as a default search/home page and boom, if we use the literal sense of the definition that too is an advertisement isn’t it?
So now lets move on to Darren’s post. While I think the post could have had stronger context and there could have been a better response to address some of these concerns, the basic gist here is that Mozilla plans to offer tiles where there was a gap in content and that some of those tiles may be sponsored but will still be consistent with Mozilla’s values. Furthermore, this new content will only be displayed to new users and its unlikely you will see this anytime soon since it has not landed in Mozilla-Central and gone through the processes necessary to make it to a stable release.