Netflix has over the past months been struggling in my opinion to figure out what its roadmap is and ultimately the company’s executives have made some poor decisions that have resulted in customer backlash.
With the recent news of Netflix spinning off its DVD service into a separate company I’m somewhat amazed their board of directors has not sent CEO Reed Hastings looking for a new job.
If Netflix is to continue to dominate it will without any doubt need to improve its decision making promise and also radically improve its Instant Streaming catalog to win back customers while luring new customers. I believe Netflix needs to become more social and they have made a step toward that approach in their Canada and Latin America markets. Netflix could easily have their lobbyists approach congress and adjust the weird law preventing Netflix customers from sharing their watching info with Facebook and Twitter and it is likely Netflix is already in talks with congress.
In addition to making Netflix more social which is the way all technology is heading I think Netflix could really win by adding more educational content to their instant catalog. For instance what if you could learn a language through Netflix or watch an Instructional video on Self Defense. Surely, Netflix can make efforts to acquire rights to stream such content and better yet why not add some more National Geographic and PBS content.
The hardest thing Netflix is going to have to overcome is convincing studios and networks that streaming is the future and that they need to be more open to continuing their contracts with Netflix.
In closing it would be nice to see Netflix show a little love to their likely millions of customers who use Linux on laptops or desktops by finishing their secretive native Linux application.