Growing your social reach is not an exact science and your approach should be custom tailored to whatever niche or audience you are focusing on engaging. Growth requires diligent and studious effort on part of content creators and influencers because little effort will bring little results while much effort will bring the greatest results.
In this day and age individuals and businesses need to be highly focused on ensuring that they are reaching the largest audience and the right audience otherwise their efforts to spread their content can be very limited. Search engines are growing more and more reliant on social relevance in order to decide what content should reach the top of search results and what content should be sank.
So how do we as content creators improve our chances for getting our content to the largest audience through social reach?
1. Create Enchanting Content
Users are absorbing so much content on a daily basis and visiting some many new websites and in order to build loyalty and return visits to our content we have to strive to create content that entertains and informs users. Businesses often fail in this aspect because they assume to often that they can just try to sell the product without have content that is entertaining or informative to users.
A good example of “Enchanting Content” is how Google has made interactive Doodles on their Search platform which both entertains and informs their users by often linking the doodles to the birthday of a inventor or artist or to a historical date.
Remember that whether your a business or just a individual blogger you should always be an ambassador to your content by making it as entertaining and fun as possible.
2. Create Content Frequently
With over 156 Million Blogs and Millions more using Social Media sites its important to stay active and try to create content at a regular interval because with so many content creators out there the competition is often thick. Remember that your followers may not see every bit of content you share so by increasing quantity (without reducing quality) you amplify the opportunity to engage users with your content.
3. Return the Share
Remember that your followers to are likely creating content that they too hope to share and that by engaging their content with a +1 or Like you also increase the chance of them sharing your content. There are lots of businesses nowadays on Twitter and Facebook that have gotten into the practice of sharing blog posts and articles which is a great practice.
We all want to feel a level of approval or visibility by our peers and there is no better way to get that by sharing alike and motivating others into sharing your content right back.
4. Build a Community
Know who your top commenters are and be sure to have a friendly dialogue with them because when you have a community your content grows better through feedback and at the same time the potential for growth in your reach multiplies. Jono Bacon for example is an amazing content creator who really gets how to engage the community he has built because for every comment he gets there is usually a friendly reply from him even if he disagrees with the comment.
5. Make Sharing Your Content Easy
Use a URL Shortener when you share content and be sure to have social sharing buttons on your blog posts and surely the likelihood of your content being shared will grow. Remember users have a life outside of the internet and have jobs so the amount of time they have to spend trying to share your content also reduces the chance of sharing as such offering one click sharing buttons will make sharing easier for your users.